When everybody plays, we all win

"When technology empowers each of us, it empowers all of us. This Super Bowl, follow the inspirational story of passionate young gamers rising to the top of their game with a little help from their friends, family and the Xbox Adaptive Controller. The story illustrates Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all of us."

This ad was called the highlight of the Super Bowl 53 ("The game didn't quite live up to expectations, but Microsoft's ad for the Xbos Adaptive Controller did.") (c|net).
Thank you, Microsoft!